CRM for Financial Services Write for Us
CRM for Financial Services Write for Us was democratized towards the end of the 90s, with the implementation of ISO 9001 standards that required precise monitoring of its customers and suppliers. After having long been considered a major source of expenditure. And also, CRM is back in the spotlight in a context of turbulence in the financial markets.
However, Liability management remains a key topic of recovery within financial institutions. Managing the risk of liquidity on the passive side, that is to say, the risk of redemptions for an Asset Manager, for example. And also, ensuring the transparency of assets for customers.
Refining its product strategy by rationalizing its ranges to keep only the products that perform at the same time from the Client’s point of view. And also, internal profitability, managing costs. For instance, driving commercial performance is more than ever a strategic issue.
Thus, whether for regulatory purposes or for management purposes, financial institutions have a growing need for Reporting using the Customer analysis axis. This translates into increased needs for high-performance IT tools, both at the level of data repositories. And also, reporting tools, or business intelligence.
Moreover, the need is therefore undeniable, but the reputation of this type of project is the first obstacle. Indeed, they are generally perceived as extremely expensive, difficult to set up. And also, requiring very important project devices in order to try to mitigate many risks of failure.
Therefore, faced with a plethoric software offer, the first difficulty is to choose the tool that will be implemented. For instance, taking into account functional and technical needs, but also human. And also, budgetary imperatives.
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